It looks like the ‘big boys’ of the gardening world still carry a lot of muscle. Last March a legal battle ensued when The Scotts Company accused TerraCycle, Inc. of false advertising claims and trade infringements.
If you haven’t heard of TerraCycle, it is a recently established company that offers an all liquid, organic plant food made from ‘worm poop’. It quickly became a media darling because the garden fertilizer is packaged in re-used soda bottles. It claimed to be superior to other brands of synthetic plant food. Scotts also appears to have been upset because TerraCycle’s packaging too closely resembled the Miracle-Gro label (which is owned by Scotts).
Scotts agreed to drop its claims against TerraCycle upon the following settlement: TerraCycle will not claim independent test results which compares its product to synthetic plant foods or advertise that it consistently ‘outperforms’ Scott’s Miracle-Gro brand. TerraCycle also agreed to change its package design so that there would be no confusion over which product a consumer was purchasing.
Talk about pushing the little guy off the shelf (no pun intended).
Reactions, please ??
Have any of you fellow bloggers tried either of these products on a consistent basis?